Recently there has been a trend of female influencers promoting the "tradwife lifestyle" on social media. The tradwife lifestyle involves adopting traditional gender roles and promoting a "traditional" view of women as mothers, homemakers, or stay-at-home girlfriends.

Influencer marketing is when companies team up with people who have lots of followers on social media. These people, called influencers, share posts about the company's products or services with their followers. Influencers might post pictures on Instagram, make videos on YouTube, or share content on other platforms. Companies pay or give free stuff to influencers in exchange for these posts.